WHAT I DID FOR THEM
Business Ideation & Evaluation
I worked with a father-daughter duo to take her class project idea and turn it into a viable product and business idea. Work involved product ideation, market analysis, and business strategy and go-to-market planning.
UI/UX Design & Development Specs
I conducted problem interviews with kids and parents and used findings to storyboard and design a two-sided app experience for parents and kids. The app needed to be usable and fun for kids to negotiate with parents, and practical and valuable for parents as well.
Marketing & Fundraising Materials
I designed marketing sites for both parents to encourage app downloads and for potential business partners and investors. In addition, I created a pitch deck for the founder to fundraise for the business.
THE RESULTS
Good Idea to Viable Business Plan
My team and I worked rapidly to envision, research, and design a viable product experience for a tricky two-sided app, kid-parent market. Designs were based on viable business and financial plan.
Unique Positioning & Messaging
I worked with the visual design team to help craft a unique kid-centric brand positioning and messaging that reflects the product vision and an ethos that encourages empowering communication and family bonding between kids and parents.